Monday, November 19, 2012

Engaging Story- Mini Muffin

I used a animation website to build a short animation. This animation described one of our value proposition, save time for customers. Our target customers are middle high income level people who care about the quality and home-made taste, but have no time to mix dough to by themselves. 

Here is a example of our customers who have no time to make cookie for her child. The little boy wants to have hot cookies before sleep, but his mum is too tried and have no time to make them in the late night. She wants to give her little boy the good quality product and try her best to satisfy her child. However, she just has no time. 


Our product is high quality and home-made taste, at the same time, cost little time for them to cook. This product fully fulfill what this mum needs. 


(It's just a demo, I will make pivot if we decide to use animation to show our engaging story on final presentation.)





Here is the animation link:


http://www.xtranormal.com/watch/13935348/mini-muffin

2 comments:

  1. REALLY nice job with the animation. I think you had the best connection with getting your message across relative to the other videos that were shown.

    I think short and sweet in terms of the length of the video was most effective.

    -Brendan

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  2. Agreed with everything Brendan said above. The video was good length and definitely a relatable story. Even though I don't have kids, I know there are times you think that maybe a hot cookie would be great but even the cut and bake option requires cleanup (sigh). Hopefully the mini muffin comes to fruition for our need for a late night hot cookie fix. Nice work Nan.

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